If any of you are readers of Trace Urdan’s market research in the area of learning, training, and education then your read today’s “2006 Year in Review” issue. It also contains six trends for 2007. What is the #1 trend for 2007?
“The trend toward end-users, consumers, teachers, and students creating content for themselves and their peers delivered in writing, in audio files, or in video clips.”
We couldn’t agree more, of course, and we think people will want to create content that is a little more interesting than just “writing.” That’s why we help to create a more visually rich flash-based learning experience. The current crop of people entering the marketplace are comfortable with new technologies, and information sharing. They’ve also grown up on graphically rich video games, the internet, and MTV. So they expect more than just plain textual content.
This is no surprise really, especially since Time Magazine named “You” the person of the year — a position usually reserved for the likes of Bill Gates, Andy Grove, Bono, or Bill Clinton. Hello peer producers! You are it!
